graphics
guidelines
Many
girls, troops and service units have designed their own Girl
Scout websites, but there are a few things that you need to
know before using the Girl Scout service mark.
To
make our communications consistent, GSUSA has established graphic
guidelines that cover a broad range of applications. These guidelines
were prepared to allow as much flexibility as possible, while
ensuring the integrity of the Girl Scout brand image.
Please
use the following guidelines as you begin to design your own
Girl Scout website or other publications.
The
Girl Scout Service Mark
The Girl Scout service mark (Figures 1 and 2) is composed
of two parts: the symbol (the trefoil with three profiles) and
the logotype (the words “Girl Scouts,” along with
the registration mark). Both parts of the service mark must
be used together. Figure 1 is the preferred use of the service
mark; however space limitations can dictate the use of the “stacked”
service mark, as shown in Figure 2.
Listed
below are a few key guidelines for using the Girl Scout service
mark:
- The
trefoil symbol and the words “Girl Scouts” must
appear together (Figures 1 and 2).
- The
service mark may never be redrawn, reproportioned, or modified
in any way. A computer scan or a hand-drawn rendering of the
service mark is not acceptable.
- The
preferred color treatment for the Girl Scout service mark
is the new Girl Scout green (Pantone 334), however Girl Scout
blue (Pantone 541), or an all-black version is also acceptable
(Figure 3).
- The
service mark may never be screened, shaded or grated in any
manner (Figure 4).
-
Do not place the service mark against a complicated background
photo, design or pattern. The service mark must clearly stand
out from its background (Figure 5).
- The
service mark may not be used as part of another design or
graphic image.
- The
service mark may not be used as a repetitive design, e.g.
a background pattern on a computer screen.
- The
service mark may not be used as an icon or button.
- The
service mark may not be animated, or made to flash, blink,
turn or change colors.
- See Figure
6 for examples of things not to do with the Girl Scout service
mark.
Website
Tips
The Web rules! And over the past ten years or so, we’ve
all come to rely on the Internet as an essential tool for obtaining
information. What better way to spread the word about Girl Scouting
than by using the web?
Take
a look at the following tips, as you begin to create your own
Girl Scout website.
- Keep
diverting or unnecessary graphics to a minimum. The appearance
of your Web pages should serve to enhance the delivery of
information; not distract from it.
- Large
files (pictures and graphics) take longer to load, and the
wait time often distracts form the flow of your message. The
optimum page size should not exceed 30k.
- Navigating
your site should be kept easy and consistent for users.
- Too
many links can be confusing—and potentially harmful.
Make sure you fully investigate other sites that you plan
to link to your website.
For
more information about graphic guidelines or to request more
information about creating your own Girl Scout website, contact:
Jen Barclay
(803) 782-5133 ext. 3009
barclayj@congaree.org
